“Whenever I would worry, my business partner always said: Judge, don’t cry over Spilt Milk,” said the Founder & Designer of SpiltMilk Eyewear Judge Khanna. That is how the brand itself became alive and honored its mantra by using it as a name.
SpiltMilk is the new fashion eyewear brand based in New York, bringing a humorous look to luxury eyewear. “When we started developing SpiltMilk, we realized that in the luxury eyewear world, things were taken very seriously and so the goal was to bring a super luxurious product in a fearless way”.
However, what’s really special about this brand is that it inspires inclusivity by designing eyewear that fits all types of faces. “One day, I was on the subway and saw a woman wearing a beautiful pair of Celine sunglasses… they looked amazing on her but weren’t fitting her face properly,” Khanna said.
Khanna then realized an issue in which all eyewear fanatics go through, but only a few are aware of: people can share similar taste in eyewear, but they don’t necessarily share the same facial shapes.
“The inspiration came from the idea that diversity is important,” Khanna said. Khanna created an inclusive brand to offer eyewear that would fit for all face shapes. At SpiltMilk, the frames are created with malleable titanium and stainless steel so that they can be adjusted at the nose pads and the temples to fit perfectly on every users’ face — a celebration of their diversity by releasing the users’ inner confidence.
After graduating from Parsons School of Design, Khanna worked as a Celebrity Stylist where he got inspired to launched his first project: Judge Studios — a couture womenswear collection, made to measure. “I hit rock bottom, the project wasn’t going as planned, it was difficult and I didn’t know what the potential was,” Khanna said.
“I struggled with my identity and felt I had failed,” Khanna said. Little did he know that this was the first stepping stone to his career as a designer. After shutting down Judge Studio, Khanna went into what he describes as “phoenix mode” — went into ash and something slowly emerged from it: the re-birth of his career and SpiltMilk Eyewear. He had always found himself interested in eyewear and the way that it transformed people’s looks.
After two years of research and exploring the market, Khanna launched SpiltMilk in January 2019 and within only a year from its launch, the brand is already available in 30 stores worldwide including New York’s two major retailers Selima Optique and Lucky Selectism.
SpiltMilk is not just another brand of eyewear — it takes fashion out of context opening space for culture and industry to merge. From its fun and adventurous milk packages to collaborations with coffee shops such as Gregory Coffee, the brand is creating a platform that talks more about the message rather than the product itself.
It is rather a cultural hub for creatives of all industries, whom celebrate inclusivity in a unique way. SpiltMilk aims to take the name of the brand and use it to create educational platforms for the youth to learn how fashion can shape the future in an inclusive and sustainable way.
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Follow Fashinnovation Blog to keep up to date about people and brands reshaping diversity and inclusivity in the fashion industry. Click here to read about Niki Srinivasa, one of the youngest fashion designers at NYFW, who is reshaping the long lasting misconception of the body image and empowering women with a more inclusive brand that inspires body positivity.