Under the abaya
This woman entrepreneur will teach you how a luxury communications consultancy firm works as well as share experiences when it comes to Saudi’s emerging fashion sector.
Marriam Mossalli, Founder & Partner at Niche Arabia
Tijana Ibrahimovic, Founder of POP Style TV
Tijana is an entertainment journalist and television personality. She is known for her vibrant, clever, and stylish on-air delivery, which quickly establishes credibility among viewers, and pulls them in to listen to her take on the latest celebrity, fashion, and lifestyle news. Her European background and accent are also what contributes to her distinct on-air presence. It is what makes her unique and fun to watch.Tijana has covered many red carpet events, film premieres, fashion shows and has also worked as a news anchor. You can see her reporting during major crises yet she can be seen on the red carpet interviewing Hollywood celebrities at an award show. Some of her most noted interviews are with Oscar de la Renta, Joan Rivers, HRH Crown Princess Katherine of Serbia, Steven Spielberg and many more.
In 2015, Tijana founded POP Style TV, a media platform that covers fashion and entertainment. She is the host and executive producer of the site’s video content. In addition Tijana is often invited to comment and host on air segments and events locally and internationally.
Marriam Mossalli is the Founder of Niche Arabia, an internationally recognized luxury consultancy firm elevating the Saudi fashion and tourism industries. A former news journalist and features editor, she established the “Life & Style” section of Arab News and contributes to Harper’s Bazaar Arabia, Marie Claire Arabia, and Hia magazines. She recently founded Saudi Style Council, a not-for-proﬁt trade association building a sustainable and creative ecosystem that champions local creatives to cultivate Saudi’s emerging fashion sector.
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